Power Dressing. Self-presentation by means of costume styling

Abstract

The phenomenon of personal self-presentation is widely used in both the business environment and in everyday private life. A person has a certain idea of his or her own self-presentation, which he or she relies on when communicating with different people, participating in business events, choosing a style of dress, communication and behaviour. Along with an intuitive idea of self-presentation, there is a purposeful work on image formation aimed at positioning a person in society, in a particular professional circle.

Self-presentation of a person is of great importance in the process of socialisation and allows a person to tune the environment to a certain vision of his or her personality image that meets professional goals. The social status of the owner of a suit is expressed mainly through its quality, silhouette, additions and accessories. It is known that a straight silhouette characterises a person with a high status, and one that emphasises the shape - with a low status. However, in a democratic society, a leader can sometimes change his or her image, for example, to maintain an informal atmosphere at a meeting or negotiation.

When it comes to self-presentation in a professional business environment, the most expressive type of costume is often «Power Dressing», a fashion trend that enables women to assert their authority in the professional and political environment.