The impact of NFT technology on the digital art and design market

Abstract

The technology of non-fungible tokens (NFTs) is revolutionizing the digital art market, creating new opportunities for artists and collectors. Its impact lies in increasing accessibility and ownership of art, as well as establishing new standards for the "artist-consumer" interaction. However, new challenges arise, such as competition and copyright issues. Research suggests strategies for supporting and developing digital art, while also highlighting the need to increase user awareness of risks and ethical aspects. The positive impact of NFTs is evident in the growth of sales volumes, but there is a need to improve security and legal norms. The issue of blockchain energy efficiency, not NFTs, requires urgent resolution, including a transition to more environmentally friendly alternatives. Additionally, the article addresses ecological issues associated with crypto mining and proposes alternative solutions aimed at reducing environmental impact.