Branding for humanity

Abstract

Building a brand is important for businesses to stand out in the crowded marketplace, but it is not an easy task. The article describes the pros and cons of building a brand, such as credibility, customer loyalty, and the association of a brand with a certain product. It also emphasizes the importance of a brand being client-oriented and the need for a clear message that resonates with the audience. The text suggests that building a brand is about creating an experience and becoming a part of the customers' story.