Fidelizarea şi loializarea clienţilor – componentă strategică de dezvoltare a afacerii

CHIRIAC, Lilia

dc.contributor.author	CHIRIAC, Lilia
dc.date.accessioned	2022-03-14T07:16:50Z
dc.date.available	2022-03-14T07:16:50Z
dc.date.issued	2018
dc.identifier.citation	CHIRIAC, Lilia. Fidelizarea şi loializarea clienţilor – componentă strategică de dezvoltare a afacerii. In: Revista de studii interdisciplinare „C. Stere”, 2018, N. 3-4(19-20), pp. 80-85. ISSN 2457-5550.	en_US
dc.identifier.issn	2457-5550
dc.identifier.uri	https://doi.org/10.5281/zenodo.3360607
dc.identifier.uri	http://repository.utm.md/handle/5014/19616
dc.description.abstract	Customer fidelity and loyalty exerts a strong influence on the success of the economic entity, its revenue, image, and last but not least, customer retention and loyalty depend on its existence in the future. The implementation of customer fidelity and loyalty programs allows the economic entity to strengthen its position in relation to competition. This goal can be achieved by deeply studying consumer behavior both in scientific and applicative terms.	en_US
dc.language.iso	ro	en_US
dc.publisher	Universitatea de Studii Politice şi Economice Europene „Constantin Stere”	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	customers	en_US
dc.subject	loyalty programs	en_US
dc.subject	consumatori	en_US
dc.title	Fidelizarea şi loializarea clienţilor – componentă strategică de dezvoltare a afacerii	en_US
dc.type	Article	en_US