Politica de marketing a furnizorilor de servicii sub influența comportamentului consumatorilor pe piața comunicațiilor electronice

Abstract

Digital transformation is about delivering technology in an efficient, accountable, transparent and audible way for the benefit of all. This involves applying technology to create a culture that embraces new digital technologies in order to improve the efficiency and effectiveness of life. Correct knowledge and understanding of the complexity of the marketing approach involves the development of a unified and comprehensive vision of the marketing mix by specialists and allows us to understand the interdependencies that occur between its constituent elements. Marketing policy is the way, manner or style in which a company expects its business to grow, the direction of prospects and practical actions related to capitalizing on its potential in accordance with market requirements. In this article, consumer behavior and marketing policy are analyzed as basic components of the marketing activity of electronic communications companies, between which there is coordination and dependence in achieving and achieving objectives. The behavior of service consumers is the main area of substantiation of decisions and actions, and the formulation of marketing policy is a broad process through which the objectives of service companies to meet the demand for services can be achieved.