Viziune asupra cererii pe piaţa produselor stomatologice din Republica Moldova prin prisma teoriei comportamentului consumatorului

Abstract

The study exposed in present paper reveal the problem of elements identification underliyng the dentists decision with the aim of tehnical-material assurance in dental service providing in Republic of Moldova. For defining elements determination of consumer behavior theory has been ussed questionnare techics. The survey include 347 test simple which indicate semnificant statistical difference between groups in promotion assessment and used products variety, and an insignificant statistical difference in way of dental products prices.