Tendinţele managementul corporaţiilor transnaţionale – modelul american

Abstract

The transnational corporate management is an intercultural management in two ways: first that refers to relationships that are established and developed in different countries, so between different national cultural spaces; then that it is about the interactions between organizations - business, customers, competition - that have different values and behaviors, in other words they have different enterprise cultures. The development of transnational corporate management is a reflection of the process of internationalization of the economic life, which required as the firm’s existence and functioning environment the global market, the global economic space.