The emotional impact of graphic design

Abstract

This research paper explores the profound influence of graphic design elements on human emotions. Designers are creators who not only generate a new universe, but also must rule it by establishing laws for the harmonious function of its components. The foundational building blocks in "conceiving this world" are the elements of graphic design including point, line, shape, form, texture and color. The core purpose of every designer is to plot how to mix these aspects in a way they achieve consensus. If these elements are combined appropriately, designer’s projects will engage with their audience, awakening emotions and creating memorable experiences. This paper delves into how these elements are utilized to stir specific feelings, highlighting the intricate relationship between design and human psychology. The data we used in the given paper relies on various studies conducted by psychologists and also on our personal research. The analysis of effects produced by elements of graphic design on consumers’ feelings is important, because it can enhance user experience and feelings which can help businesses develop a loyal client base. Furthermore, it can provide insights on certain design decisions that can be used to create more effective and impactful works.