Studiu de caz privind realizarea materialelor publicitare cu ajutorul imprimantelor 3D

Abstract

Advertising materials are crucial in developing a school’s identity. This paper aims at creating a brand strategy based on Fused Deposition Modeling. The school needed a new logo design and, thus, an advertising product was made using a 3D printer. Several concepts were generated and analyzed until the sample detailed in this paper was finally chosen. To that effect, various advertising materials are to be designed in the near future, such as key chains, picture frames, business card holders, coasters, etc.