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dc.contributor.advisor HAVRIC, Alina
dc.contributor.author POMÎRLEANU, Ana
dc.date.accessioned 2023-09-18T08:46:33Z
dc.date.available 2023-09-18T08:46:33Z
dc.date.issued 2023
dc.identifier.citation POMÎRLEANU, Ana. The marketing strategies behind Hermès. In: Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor, Universitatea Tehnică a Moldovei, 5-7 aprilie 2023. Chișinău, 2023, vol. 4, pp. 314-318. ISBN 978-9975-45-956-3. ISBN 978-9975-45-960-0 (Vol. 4). en_US
dc.identifier.isbn 978-9975-45-956-3
dc.identifier.isbn 978-9975-45-960-0
dc.identifier.uri http://repository.utm.md/handle/5014/24034
dc.description.abstract Hermès International is an iconic French manufacturer of luxury goods. The Hermès Birkin tote has become a status symbol of modern times. Another Hermès bag became a worldwide sensation after being seen on actress Grace Kelly of Monaco multiple times. The marketing mix model of Hermès is a predetermined mixture of the 4Ps, that leads to market success. Its revenue and cash flow patterns have been increasing steadily. Hermès does not invest heavily in publicizing their products and has no brand ambassadors to promote them. The Hermès Marketing Plan employs four well-known marketing methods. Clients are expected to have a long sales history with the brand. The brand has a large client relations department, with professionally educated sales associates. Its audience is determined by its costly pricing, which corresponds to the exclusivity mindset of consumers. en_US
dc.language.iso en en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject Kelly en_US
dc.subject Birkin en_US
dc.subject luxury en_US
dc.subject prestige en_US
dc.title The marketing strategies behind Hermès en_US
dc.type Article en_US


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