Value chains of apple sector of Republic of Moldova

Abstract

The purpose of this article is to identify the entire value chain of apple production sectorfrom Republic of Moldova, beginning with production and ending with final consumer. Value chains of apple sector is important to structure a frame of actual situation on the production sector, varieties, consumers ‘habit, export possibilities. The research main aim is to underline the situation in apple production sector at actual time and to plan a strategic overview for a future development. This will make possible for entire sector to make necessary changes for example to access new export markets or to change apple varieties. Another reason is to rise productivity and quality productions, as well as to orient investment possibilities in right direction. To achieve this goal, we used research methods such as analysis and synthesis, comparison, generalization, statistical analysis, expert assessments and surveys, structural and logical. It should be noted that apple sector is one very important for Republic of Moldova economy from the export perspective. Analysis of the surveys and researches literature shows that today, among researchers and practitioners, there is no clear vision of the sector and approach of development of apple sector.