Interest based adaptive billboard content management

Abstract

The street advertising has undergone some significant changes last years: the traditional advertising billboards are progressively replaced by electronic display devices (LED screens) that are able to change the content in real-time and enable the dynamic content management. This paper aims to develop an adaptive advertising strategy based on the preference of the audience in front of the screen. Each person own on his smartphone special software in order to set up his interests in advertising broadcast. In this way the people define their profiles hat are collected by the billboard which selects the most appropriate type of advertising to be broadcasted at that time. The proposed method aims to transform a simple display equipment into intelligent one able to adapt the broadcasted content to the requirements of the nearness people. It aims to maximize the efficiency of billboard operation and, at the same time, to bring satisfaction to the audience.