Abstract:
retrospective review of the formation of ecologically oriented direction of fashion
development of the second half of the twentieth century is done. Techniques and means of creating
non-traditional textures that replace or imitate leather, fur and other natural materials in creating
relevant clothing models as fashion products are identified. The collections and models of the
world's leading design brands are characterized from the standpoint of their participation in the
formation and dissemination of ecologically oriented trends in fashion development. The art model
of the costume based on the figurative characteristics of the reptile was developed and realized
with the use of non-traditional materials.