IRTUM – Institutional Repository of the Technical University of Moldova

Browsing Journal of Social Sciences by Subject "marketing"

Browsing Journal of Social Sciences by Subject "marketing"

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  • Conceptual aspects of consumer behaviour 
    GRUNZU, Tatiana; CHIRIAC, Lilia (Tehnica UTM, 2018)
    To edge the objectives related to maximise the profit, the growth of the selling volume, the ocupation of advantageous position in relation with competitors, the company must place the consumer on the 1st plan to elaborate ...
  • Marketing approach aimed at valorizing rural area 
    CHIRIAC, Lilia (Tehnica UTM, 2020)
    The development of marketing programs for the rural area, the creation of the organizational structures for their realization, the elaboration of the methodology to apply rural marketing and identify marketing tools would ...
  • The role of informational marketing system to increase business environment competitiveness 
    GRUNZU, Tatiana; CHIRIAC, Lilia; BEREGOI, Angela (Tehnica UTM, 2020)
    Big data refers to the vast quantity of data that is currently being generated and captured in a variety of formats and from several disparate sources. Big data is continuously changing the way organizations and people do ...

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