IT vs. Marketing: Innovation through collaboration

dc.contributor.author	PADURE, Natalia
dc.contributor.author	BINZARI, Dumitrita
dc.date.accessioned	2019-12-09T09:31:08Z
dc.date.available	2019-12-09T09:31:08Z
dc.date.issued	2012
dc.identifier.citation	PADURE, Natalia, BINZARI, Dumitrita. IT vs. Marketing: Innovation through collaboration. In: Telecommunication, Electronics and Informatics - ICTEI 2012: proc. of the 4th intern. conf., Technical University of Moldova, May 17-20, 2012. Chișinău, 2012, Vol. 2, pp. 356-358. ISBN 978-9975-45-082-9.	en_US
dc.identifier.isbn	978-9975-45-082-9
dc.identifier.uri	http://repository.utm.md/handle/5014/7351
dc.description.abstract	In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address your customers’ wants and needs individually. The result: greater customer intimacy, improved loyalty, and higher revenues. Moving quickly will gain real competitive advantage for you, so start planning for the future now.	en_US
dc.language.iso	en	en_US
dc.publisher	Tehnica UTM	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	marketing	en_US
dc.subject	architecture	en_US
dc.subject	ERP	en_US
dc.title	IT vs. Marketing: Innovation through collaboration	en_US
dc.type	Article	en_US