Browsing Nr. 2 by Subject "consumer behavior"

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  • BAYDAŞ, Abdulvahap; ATA, Serhat; COŞKUNER, Mehmet (Technical University of Moldova, 2023)
    It is considered that the content marketing strategies implemented by the companies affect the satisfaction of the consumers and their loyalty towards the brand positively or negatively. The aim of this study is to investigate ...

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