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Browsing "Competitiveness and sustainable development in the context of European integration", international conference by Subject "advertising"

Browsing "Competitiveness and sustainable development in the context of European integration", international conference by Subject "advertising"

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  • BUDAC, Irina (Universitatea Tehnică a Moldovei, 2021)
    Marketing in the 21st century involves the need for clear strategies in order to reach and engage target markets in an ever evolving landscape. In this paper, personalized marketing, technological shifts, new consumer ...

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