Browsing Conferințe by Subject "social media"

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  • Digital marketing in the light of promoting and strengthening the image on the market 
    MEMEȚ, Diana; BURBULEA, Rodica; GANGAN, Svetlana (Technical University of Moldova, 2023)
    In the realm of modern businesses, digital marketing occupies a central and essential place. It represents a strategic component of a company's activity, considering the significant changes in consumer behavior and the ...
  • Impact of social media on consumer behavior 
    GRUNZU, Tatiana; LEAȘCENCO, Valeria (Tehnica UTM, 2020)
    The motivation for choosing the subject of this article found its starting point in the desire to highlight the place and role of social media in economic life, which is the most influenced sphere of marketing development ...

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