Browsing Conferințe by Subject "marketing"

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  • Efficiency management of a enterprise based on a marketing tools 
    CHISELIOV, Lilia (Technical University of Moldova, 2022)
    This article is devoted to the issues of increasing the efficiency of the enterprise. The development of measures to improve the efficiency of the enterprise requires, first of all, an adequate assessment of the existing ...
  • Marketing in the 21st century 
    BUDAC, Irina (Universitatea Tehnică a Moldovei, 2021)
    Marketing in the 21st century involves the need for clear strategies in order to reach and engage target markets in an ever evolving landscape. In this paper, personalized marketing, technological shifts, new consumer ...
  • Online promotion using persuasive content 
    MUNTEANU, Tatiana (Technical University of Moldova, 2022)
    Persuasion is a marketing technique used by companies that encourages a potential customer to take action in favor of the company. Persuasive content promotion relies on the creation and distribution of online materials, ...
  • Turismul cultural ca formă de valorificare a patrimoniului cultural 
    CHIRIAC, Lilia; GRUNZU, Tatiana (Universitatea Tehnică a Moldovei, 2021)
    Turismul cultural este o formă a turismului, care abordează obiectivele culturale din zonele urbane și rurale a unei regiuni sau țări. Turismul cultural implică mișcarea oamenilor/turiştilor către atracțiile culturale ...

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