Browsing Conferințe by Subject "cultural heritage"

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  • Behavior of cultural tourism consumers 
    CHIRIAC, Lilia (Tehnica UTM, 2020)
    The article presents the issue of marketing in the field of cultural tourism, addresses specific aspects of consumer behavior of cultural products and services. The intensification of the development of the demand for ...
  • The marketing approach in cultural tourism 
    CHIRIAC, Lilia (Technical University of Moldova, 2023)
    The multitude of tourist and cultural products and services, as well as the ever-increasing demand for them, requires the application of marketing methods and techniques to promote cultural tourism both nationally and ...
  • Turismul cultural ca formă de valorificare a patrimoniului cultural 
    CHIRIAC, Lilia; GRUNZU, Tatiana (Universitatea Tehnică a Moldovei, 2021)
    Turismul cultural este o formă a turismului, care abordează obiectivele culturale din zonele urbane și rurale a unei regiuni sau țări. Turismul cultural implică mișcarea oamenilor/turiştilor către atracțiile culturale ...

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