Browsing by Subject "green marketing"

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  • Green marketing 
    IEȘANU, Cristian (Tehnica UTM, 2019)
    Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced in an environmentally friendly ...
  • Green marketing is a marketing of the future 
    CROITOR, Irina (Tehnica UTM, 2010)
    It is recognized that the “non-sustainable" types of production and consumption are the main causes of environmental degradation. They deepen both poverty and social inequality in society that is why there has appeared the ...

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